Module 2
Start With the Audience
Beat the curse of knowledge — write for their head, not yours.
Read a bit first: How to Explain Technical Concepts to Non-Technical People · How to Tailor Your Message to Your Audience
By the end you can
- ✓Name your reader and what they already know before you write
- ✓Translate jargon into consequences the audience cares about
- ✓Lead with their stake — what's in it for them
Before any technique, ask: who is reading this, and what do they already know? The single most reliable way to be misunderstood is to write from inside your own head — assuming the reader shares your context. Great communicators start from the audience and work backward to the message.
Module 2 is part of a paid plan
The full 10-module course — the lessons, examples, and AI-coached interactive exercises — is a paid plan. Your free account includes the interview & early-career practice set; subscribe to unlock the whole course.