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How to Tailor Your Message to Your Audience

Good communicators don't have one message they repeat. They have one point they re-aim for whoever is reading.

6 min read

Same facts, different reader

A single update can be right for one reader and useless for another. A CEO wants the decision and the risk; an engineer wants the mechanism; a customer wants what it means for them. The facts don't change — what leads, and how much detail you include, does.

Tailoring isn't spin. It's respecting that different readers need different things from the same truth, and organizing the message around the reader in front of you.

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